Hero Privacy Notice

This Privacy Notice describes how Hero Labs, Inc. (“Hero” “we”, or “us”) collects, uses, discloses, or otherwise processes your personal information when you visit or make a purchase from our website https://hero.co (the “Site”).

In this Privacy Notice, we refer to any information about you, that directly identifies you, or that makes you identifiable as “Personal Information”.

Collection and Use of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. the list below for more information about what Personal Information we collect and why.

Information That You Provide

We collect personal information from you. The categories of information we collect can include:

Account Information

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number. Note: we use third-party payment processors to process your payments. Because we use third-party payment processors, we do not retain any personally identifiable financial information such as credit card numbers. Rather, all such information is provided directly to the third-party processor. The payment processor’s use of your personal information is governed by their privacy notice. Please review each processor’s privacy notice to understand how they will manage or otherwise process your personal information, including your financial data.

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Communications and Customer support information

Examples of Personal Information collected: name, billing address, shipping address, email address, phone number, or any other personal information you choose to provide us.

Purpose of collection: to provide customer support, to investigate and respond to your inquiries, and to communicate with you, to enhance the services we offer to our users and to manage and grow our organization. If you register for our newsletters or updates, we may communicate with you by email.

Marketing emails

Examples of personal information collected: email and applicable interests and communication preferences.

Purpose of collection: send you regular updates about our products or services, manage our communications with you, and send you information about products and services we think may be of interest to you.

Personal Information Collected from Other Sources and Third Parties

Although we often collect the personal information described above directly from you, we also collect this information through service providers and other third parties that collect it on our behalf, as noted below. Please note that our systems may record personal information that you type into our websites and other online Service even if you do not choose to submit it.

Account Creation / Single Sign-On. We may use single sign-on ("SSO") to allow a user to authenticate their account through their work email. We will have access to certain information from those third parties in accordance with the authorization procedures determined by those third parties.

Examples of personal information collected: username, password, name, email address, and profile picture.

Purpose of collection: We use this information to operate, maintain, and provide to you the features and functionality of the Service. We may also send you service-related emails or messages (e.g., account verification, purchase confirmation, customer support, changes, or updates to features of the Site, technical and security notices).

Social Media. When you interact with our Site through various social media, such as when you click on the social media icon on the Site, follow us on a social media site, or post a comment to one of our pages.

Examples of personal information collected: profile information, profile picture, gender, username, user ID associated with your social media account, age range, language, country, and any other information you permit the social network to share with third parties. The data we receive complies with your privacy settings with the social media network.

Purpose of collection: We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.

Information from Other Sources. We may obtain information from other sources, including through third-party information providers, customers, public sources, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.

Personal Information Automatically Collected

As is true of most digital platforms, we and our third-party providers and partners collect certain personal information automatically when you visit or interact with our websites and:

Log Data: Including your internet protocol (IP) address, operating system, browser type, browser ID, the URL you entered and the referring page/campaign, date/time of your visit, the time you spent on our Service and any errors that may occur during your visit to our Service.

Analytics Data: Including the electronic path you take to our Service, through our Service and when exiting our Service, as well as your usage and activity on our Service, such as the links, objects, products and benefits you view, click or otherwise interact with (also known as “Clickstream Data”). This data will allow us to better understand how you are using our Service and help improve your user experience

Location Data: Including your general geographic location based on the Log Data we collect or more precise location when permitted by law.

For information about our, and our third-party providers and partners’, use of cookies and related technologies to collect information automatically on our online Service, and the choices you may have in relation to those practices, please visit our Cookie Notice.

Other Uses of Personal Information

In addition to the uses described above, we may collect and use personal information for the following purposes:

For our business activities, including to operate the Service and to provide you with the features and functionality of the Service;

To communicate with you and respond to your requests, such as to respond to your questions, contact you about changes to the Service, and communicate about account related matters;

For marketing and advertising purposes, such as to market to you or offer you with information and updates on our products or services we think that you may be interested in. While we may use your personal information in this manner, please note that we do not use User Content to serve you ads, and we will never share User Content with any third parties for marketing or advertising purposes, unless you have explicitly submitted it to us for that purpose;

For analytics and research purposes;

To enforce our Terms of Service, to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;

To comply with contractual and legal obligations and requirements;

To fulfill any other purpose for which you provide personal information; and

For any other lawful purpose, or other purpose that you consent to.

How we Share Personal Information

We may also share, transmit, disclose, grant access to, make available, and provide your Personal Information with service providers and business partners to help us provide our services and fulfill our contracts with you, as described above. For example:

Shopify

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Service Providers

We share personal information with third party contractors and service providers who perform services on our behalf, which are subject to reasonable confidentiality terms, and which may include processing payments, shipping partners, providing web hosting services, technology support providers, email communications providers, analytics providers, data storage providers, and web and video hosting providers and developers.

Business Partners

We may disclose personal information to our business partners for transactional and marketing purposes, including to promote their products or services. We may also share your personal information with other third parties who may have products or services we think you may enjoy.

Online Advertising Partners

We also share personal information with advertising networks or permit these partners to collect information from you directly on our websites to facilitate online advertising, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms. For more information, including how to opt out of interest-based advertising, please see our Cookies Policy.

Legal Requirements. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, including enforcing our Terms of Service or other agreements, or protect the security or integrity of the services.

Corporate Transaction. We may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Notice.

Control Over Your Information

Email Communications. From time to time, we may send you emails regarding updates to our Site, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).

Modifying Account Information. If you have an online account with us, you have the ability to modify certain information in your account (e.g., your contact information) through your account options provided on the Site. If you would like to request access to, or correction or deletion of personal information, you may send your request to us at hello@hero.co. We will review your request and may require you to provide additional information to identify yourself, but we do not promise that we will be able to satisfy your request.

SMS Text Communications. You may opt-out of receiving promotional SMS text messages at any time. Please note that unsubscribing from promotional SMS text messages will not prevent you from receiving SMS texts from Hero directly relating to purchase or service communications such as account verification information. To unsubscribe from promotional SMS texts, email hello@hero.co and provide your phone number and opt-out preference or reply STOP to one of our commercial text messages. For more information, see our Terms of Service.

Children’s Personal Information

Our Site is not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If you are under the age of 13, please do not use our Site or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.

Third-Party Websites

Our Site may include links to or redirect you to third-party websites, plug-ins and applications, including social media services where you may connect with us. Third-party websites may also reference or link to our websites and online service. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal information practices of third-party websites and online service or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices or policies

Updates to this Privacy Notice

We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify individuals by email to their registered email address, by prominent posting on our Service, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.

Nevada Residents

Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Note we do not sell your personal information within the meaning of Chapter 603A. However, if you would still like to submit such a request, please contact us at hello@hero.co.

Contact Us

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to hello@hero.co.

Alternatively, inquiries may be addressed to:

488 Bryant Street, San Francisco CA 94107, United States

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HERO COOKIE NOTICE

Unless otherwise expressly stated, capitalized terms in this Notice have the same meaning as defined in the Privacy Notice

Scope of Notice

This Cookie Notice supplements the information contained in the Privacy Notice by explaining how we and our business partners and service providers use cookies and related technologies in the course of managing and providing our Site and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Notice.

What Are Cookies and Related Technologies

Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites and other online Site. We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).

What We Collect When Using Cookies

We and our third-party providers and partners may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications or Site, including the personal information identified in the Collection and use of Personal Information section of our Privacy Notice. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. We may also collect analytics data or use third-party analytics tools such as Google Analytics to help us measure usage and activity trends for our Site and better understand our customer/member base.

Our third-party providers and partners may also directly collect personal information about your online activities over time and across different websites when you use our Site.

How We Use That Information

We may use the data collected through cookies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit our Site; (b) provide and monitor the effectiveness of our Site; (c) monitor online usage and activities of our Site; (d) diagnose errors and problems with our Site; (e) otherwise plan for and enhance our Site; and (f) facilitate the other purposes identified in the Collection and use of Personal Information section of our Privacy Notice. We and our advertising partners also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver information and advertisements about our Site that may be of interest to you.

Please note that we link some of the personal information we collect through cookies with the other personal information that we collect about you and for the purposes described in the Collection and use of Personal Information section of our Privacy Notice.

Your Choices About Cookies

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using our Site, as some features and offerings may not work properly. Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

Our Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For more information on the use of Google Analytics, please visit Google’s privacy policy here. You can also view Google’s currently available opt-out options here.

Your Choices About Online Ads

To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (DAA) resources and/or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online Site. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online Site, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

Site Cookies

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Site

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
_auth_token Used in connection with accessing and managing user information.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
_guest_user_id Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.